Campaign Booster

For this first Campaign Booster Open Call, 23 Swiss projects were submitted. Based on pre-defined selection criteria (see Open Call guidelines) and the recommendation of Danish marketing expert Sanne Juncker Pedersen (Danish Film Institute), promising projects with strong audience potential were selected. SWISS FILMS has decided to collaborate on the release of the following six films: 

EWIGI LIEBI 

Feature film directed by Pierre Monnard. Production: Zodiac Pictures, SRF Schweizer Radio und Fernsehen, SRG SSR. Swiss distributor: DCM Stories. 

HELLO BETTY 

Feature film directed by Pierre Monnard. Production: C-FILMS, SRF Schweizer Radio und Fernsehen, SRG SSR, CH Media. Swiss distributor: Ascot Elite. 

KALARI KID 

Documentary directed by Maria Kaur Bedi and Satindar Singh Bedi. Production: First Hand Films, Spirited Heroine Productions. Swiss distributor: First Hand Films. 

LOVE ROULETTE 

Feature film directed by Chris Niemeyer. A Swiss-Austrian coproduction: tellfilm. Swiss distributor: Filmcoopi Zürich. 

MARY ANNING 

Animated film directed by Marcel Barelli. A Swiss-Belgian coproduction: Nadasdy Film, RSI Radiotelevisione svizzera. Swiss distributor: Outside the Box. 

SILENT REBELLION 

Feature film directed by Marie-Elsa Sgualdo. A Swiss-Belgian-French coproduction: Box Productions, RTS Radio Télévision Suisse. Swiss distributor: Outside the Box. 

SWISS FILMS Talk in Locarno (August7, 2025 – 1:00 PM, Campari Lounge) 

During the SWISS FILMS Talk in Locarno, marketing experts will briefly present three of the six promotion campaigns planned as part of the Campaign Booster. Together, we will explore the following question: How can Swiss films reach a wider audience? The talk will be followed by an open discussion with the audience and a small reception. 
 

National Promotion 

The Campaign Booster is a marketing initiative by SWISS FILMS, and part of the pilot project “Domestic Promotion”, implemented on behalf of the Federal Office of Culture (FOC). The goal of the project is to increase the visibility of Swiss films within the country, reach a broader audience, and ultimately foster greater interest in new Swiss productions.   

In close collaboration with the industry, SWISS FILMS is launching national B2C marketing collaborations around Swiss films, series or talents with audience appeal. At the same time, SWISS FILMS is seeking to partner with committed individuals and organisations that are ready to support Swiss film culture and highlight stories from Switzerland. A small, newly formed team at SWISS FILMS is carrying out these activities in collaboration with the relevant stakeholders. The insights and learnings gained from the pilot will be shared with the wider industry.