SWISS FILMS
Silvana Imperiali Chételat is new board member
30.03.2023
Silvana Imperiali Chételat joined the eight-member SWISS FILMS board of trustees in January 2023. The well-versed media expert is the managing director of the Swiss office of Gamned! digital agency and a specialist in digital marketing, corporate management and communication strategies. Urs Fitze, a member of the SWISS FILMS board of trustees since 2011, will resign at the end of March 2023.
Silvana Imperiali Chételat obtained her degree in social and political sciences from the University of Lausanne and subsequently her degree in publishing management and online marketing. She started her career in the late 1990s at Publicitas in Zurich and thereafter in New York. Since then, she has worked for various media companies and digital marketing agencies. As of 2018, she began working for the digital marketing agency Gamned! Schweiz AG and since January 2022 as its managing director, DACH & CZ region. In 2021, she took on the position of vice president of communication, IAA Swiss Chapter, as well as a board member of the Global Board IAA (International Advertising Association).
“We are delighted to have Silvana on the SWISS FILMS board of trustees. With her more than 20 years of experience in marketing, digital communication and new technologies, she ideally complements the wide range of competencies that our current board members bring with them,” explains president of the SWISS FILMS board of trustees, Catherine Mühlemann.
Urs Fitze, who has been in office since 2011, will leave the board of trustees at the end of March due to the term limit for board members. SWISS FILMS would like to thank him most sincerely for his many years of commitment to Swiss filmmaking.
The SWISS FILMS Foundation is the promotion agency for films made in Switzerland. On behalf of the Federal Office of Culture, SWISS FILMS strengthens the global visibility of Swiss films with support measures, promotional activities and communication campaigns.