New team members

The aim of this pilot project is to heighten the profile of Swiss films across all language regions and, together with selected partners, win a broader audience for new Swiss productions. We are delighted to welcome Noémie Burckhardt and Lars Gebert to the team. Under the leadership of Nadja Scherrer (Head of Marketing & Partnerships), they will develop and implement both national and regional marketing campaigns together with selected producers, distributors and partners from the private sector.

Noémie Burckhardt joins SWISS FILMS as a Junior Marketing Manager (50%). She holds a Master’s degree in Marketing and Management from HEC Lausanne, where she focused on cinema marketing. She gained initial professional experience at CANAL+ and Goldbach Media, where she honed her skills in the media and advertising sectors.

Lars Gebert also comes on board as a Junior Marketing Manager (50%). He earned a Bachelor in Communication and Film Studies and a Master in Social and Communication Sciences. Before joining SWISS FILMS, he spent three years at a marketing agency. He is also active as a videographer and photographer and has realised various audiovisual projects.

On behalf of the Federal Office of Culture, SWISS FILMS is running a pilot project to raise the visibility of Swiss filmmaking within Switzerland. The initiative includes a range of marketing activities and an open call for cooperation under the “Campaign Booster”. The project was launched in January 2025 and will run until 2028

• Domestic Promotion
• Campaign Booster