Domestic Promotion

With new marketing activities, SWISS FILMS aims to increase the visibility of Swiss films also in Switzerland. On behalf of the Swiss Federal Office of Culture (FOC), we have launched a pilot project which was launched at the beginning of January 2025.

The pilot project was prompted by the federal government’s 2025–2028 Cultural Message and the study “Swiss film funding in transition”. Its goal is to raise the visibility of Swiss filmmaking within Switzerland and reach a wider audience. Initially, we plan to bring committed partners on board and develope B2C marketing co-operations around selected Swiss films, series or talent.

These activities will be complemented by the «Campaign Booster» aiming to support campaigns for films with high audience potential and reach additional target groups. Nadja Scherrer, Head of Marketing & Partnerships, is in charge of the project. A sounding board made up of experts from various areas of the Swiss film industry is supporting this pilot project.

Contact:
Nadja Scherrer | nscherrer@swissfilms.ch